Some places don’t invite adventure. Inaccessible is a film born from that truth. Set in Montana’s Crazy Mountains, these Smartwool® snow sports athletes discover that the checkerboard landscape in the...

A Place That Feels Like Home There is something about Whitewater that feels like stepping back in time in the best way possible. No frills, no hype. Just a gravel...

Whether you're skinning up at sunrise, grinding out frosty miles, or chasing the summit through deep snow, layering right is everything. And when you're in motion, bulk is the enemy....

As the seasons shift and crisp air moves in, getting dressed gets trickier. Morning hikes feel like early winter but by midday you are peeling off layers in the sun....

As the weather begins to shift and cool mornings ease into warmer afternoons, your gear needs to do more than just keep up. Smartwool® midlayers made with Merino wool are...

Some gear is made for the moment. Some is made for the mileage. Ask any trail runner chasing vert or a thru-hiker halfway through a 2,000-mile journey: socks take a...

Long days. Hard surfaces. Constant motion. If your job keeps you on your feet, what’s under your feet matters a lot more than most people think. Choosing the right boot...

From chasing finish lines, logging hours on your feet, or flying across time zones, compression socks can make a real difference in how your legs and feet feel. But not...

Let’s bust a myth: wool isn’t just for winter. In fact, when it comes to helping keep your feet cool, dry feeling, and comfortable during long days on the trail...

At Smartwool, we believe that how you explore the outdoors should reflect how you care for the planet. Whether you're hiking alpine trails, running city streets, or chasing daylight on...

A few years ago, your favorite trail fleece or hiking sock probably didn’t make it into your weekday wardrobe rotation. But now? Performance gear is the look. Welcome to the...

How Often Do People Wash Their Smartwool™ Socks? Merino’s odor resistance is doing its job. The majority of Smartwool™ fans get at least 2 wears, often more, before washing, especially...

When most people think of wool, they imagine cold weather, heavy knits, and snow-filled days. But Merino wool rewrites that story. Soft, breathable, and naturally adaptable, Merino isn’t just for...

There’s something magical about spring hikes. The snow is melting, wildflowers are blooming, and the trails of Colorado (and beyond) are calling. But let’s be real: spring hiking can be...

When you're on your feet all day, whether you're pounding out miles on the trail, hustling through your morning commute, or chasing snow-capped summits, your socks can make or break...

When temperatures drop, your choice of socks can make or break your cold-weather comfort. Whether you're braving snowy trails, layering up for a ski day, or looking for everyday warmth,...

-We believe in protecting public lands and access so everyone can experience the joy of the outdoors. We’re proud to partner with Trust for Public Land and The Conservation Alliance...

Running in cold weather may feel daunting, but with the right preparation and mindset, it can be one of the most exhilarating and satisfying ways to stay active. The crisp...

When planning your next outdoor adventure, the right gear can make all the difference, especially when it comes to keeping your feet comfortable. Enter liner socks—a small but mighty addition...

Whether you’re training for your next marathon, hitting the trails for a quick morning run, or simply jogging around the neighborhood, your gear matters. Comfort, performance, and durability are key—and...

Whether you're running your favorite trail, powering through a gym session, or hitting the yoga mat, the right gear can elevate your performance. Merino wool activewear from Smartwool is designed...

When it comes to cycling, merino wool is an ideal fabric choice because of its ability to regulate temperature, manage moisture, and resist odor, all while offering superior comfort. Whether...

Choosing the perfect socks is about more than just picking the right size. When you're investing in a pair of Smartwool socks, you want to ensure they fit your activity...

When you're heading out on a hike—whether you're braving the biting cold or sweating under the summer sun—your clothing can make or break the experience. Merino wool is a naturally...

Merino wool is a marvel of nature, and a staple in the outdoor and athletic apparel industry for good reason. Known for its exceptional breathability, quick-drying properties, and natural temperature...

Tell us about yourself: I like to call myself a skier and a storyteller. I grew up in Park City, UT and now live in Carbondale, CO outside of Aspen....

Hope Marasco (SOS Outreach Mentor ) As a young girl, I was enamored with being in and learning about nature. Despite growing up in the antithesis of an “outdoorsy” family...

Inclusivity isn’t just a trend, it’s a necessity. Every woman deserves to feel comfortable, confident, and stylish, regardless of size. At Smartwool, we’re dedicated to making sure that no women...

James Johnson I am Tlingit Indian from southeast Alaska, I belong to the Dakl’aweidi clan (killerwhale clan), and I am a Tlingit artist and carver. There is no word for...

Keeping Your Feet Happy on the Trail Forward is the best direction to go. We’ve been helping you put one foot in front of the other for more than 25...

Best Travel Sock Varieties Remember tube socks? They certainly had their place in history, and still come in handy when you need a retro tennis pro costume, but sock technology...

Alexandera Houchin I watched from the window as the wind spun the flakes falling from the sky into cotton candy. Or at least the child within me hoped the wind...

There’s a reason why inclusivity is one of our core values. We believe a life lived outside should be for anyone who has the desire to get out there. Our...

As the days start getting longer and the temperature heats up, it may be tempting to pack away your Merino clothes and bust out the flip-flops. However, a less extreme...

Philip Lucas The best thing about finding a love for the outdoors is sharing it with others. This year, we’re using Giving Tuesday (Nov. 28) as an opportunity to share...

We were born in the Colorado Rockies circa 1994, and our award-winning performance and activity socks continue to be designed, developed, tested and constructed right here in the USA—using the...

Ever since we started making socks back in 1993, we’ve put emphasis on using sustainable wool, materials and practices. A couple of years ago, Smartwool Apparel Development Director, Paige Fink,...

Philip Lucas Henri Rivers was elected president of the National Brotherhood of Snowsports in March 2020 and soon after, found himself navigating parallel crises of the Coronavirus pandemic and racial...

Our story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino wool ski socks challenged the conventional...