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Keep the feel good going.
Second Cut™ helps our best materials stay in your gear and out of landfills.
By using fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint.
We’ve collected over 2 million old socks to recycle them into brand-new pairs that feel good every step of the way.
We collected scraps from our category-leading Classic Thermal Merino Base Layers and turned it into our best fleece yet—saving 350,000 lbs of our best materials from going to waste.
Comfort comes full circle.
You have sent us nearly 2 million socks which have kept over
150,000 pounds of perfectly good materials out of landfills.
Sustainability Targets
Learn about our biggest goals, how we’re catapulting towards circularity, and how you can help us get there.
Sustainability Targets
Learn about our biggest goals, how we’re catapulting towards circularity, and how you can help us get there.
Our Second Cut™ recycled wool program represents a significant step forward in our commitment to 2030 sustainability goal. By using sock fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint. Our new Second Cut™ Hike socks utilize the circular yarn blended with responsibly sourced ZQ Merino wool to provide all the performance, softness, and durability that our customers have come to expect from Smartwool. We believe that by embracing innovative solutions like recycled wool, we can create a more sustainable future for both our business and the planet.
Frequently Asked Question
How does the Second Cut™ project support sustainability?
By recycling and repurposing wool products, the initiative helps minimize waste, conserves resources, and reduces the carbon footprint associated with textile production.
Can I recycle Smartwool products that are damaged or heavily worn?
Yes, the project aims to recycle Smartwool products regardless of their condition to prevent them from ending up in landfills. We accept clean socks of all brands, colors, sizes, and materials.
Are there any requirements for the socks I send for recycling?
Yes, please ensure that socks are clean before sending them in your free sock recycling kit. The initiative aims to make the recycling process as efficient as possible, so cleanliness is crucial!
